YourDownPaymentGuide.com

At YourDownPaymentGuide.com, their process is designed to help you feel informed, confident, and supported at every stage of your homeownership journey. Navigate onlin ewith expert advice, tools, and personalized assistance.

Challenge

Your Down Payment Guide was built to support first-time homebuyers through one of life’s biggest financial steps: saving for and securing a down payment. While the brand had a clear mission and message, it needed help reaching the right audience at scale. Their website lacked a clear user flow, and without a digital advertising strategy in place, they struggled to drive qualified traffic or generate consistent leads from users actively researching the homebuying process.

Solution

We stepped in to design a conversion-focused website and launch a highly targeted PPC campaign to attract users actively searching for down payment help and first-time homebuyer resources.

We focused on:

• A clean, intuitive website layout designed to build trust and guide users through the next steps
• Conversion-optimized landing pages tied directly to ad campaigns
• Scalable Google Ads and Meta campaigns targeting high-intent keywords and buyer demographics
• Clear calls to action and lead capture strategies to move users from interest to inquiry

Our approach ensured the brand wasn’t just getting clicks—but attracting users ready to take meaningful action on their homeownership journey.

Results

With the new website and paid advertising strategy in place, Your Down Payment Guide saw:

• 285% increase in website conversions within the first 60 days
• 61% lower cost per acquisition compared to previous outreach efforts
• 48% boost in click-through rate on targeted ads
• A pipeline of qualified, motivated leads ready to take the next step toward homeownership

The result was a marketing system that turned intent into impact—and helped more people begin their homebuying journey with confidence.

From The Client

"SoDak Marketing helped us reach the right audience and turn interest into real leads. Their strategy gave us a huge boost in both traffic and conversions—exactly what we needed to grow."