Pay Per Click Advertising + Management

Pull Ahead of Your Competition with our PPC Management Services

As an experienced PPC marketing agency and a leader in the industry, SoDak Marketing has helped various clients go above and beyond their goals with targeted PPC services. From initial strategy and campaign management to measuring your progress via advanced analytics, our team will streamline PPC advertising and put it to work for your brand.

Improvements in quality of traffic.

ROI conversion tracking.

Competitor analysis and observation.

Quality Score improvements.

Keyword research, refinement, and expansion.

Geo-targeting optimizations.

TYPES OF PPC ADS

PPC advertising encompasses a variety of marketing campaigns, each one with the ability to play a role in promoting your brand to the right online users. The PPC team at SoDak Marketing will collaborate with you to pinpoint the specific types of pay-per-click ads that best align with your goals, including:

Search Ads

Search advertising is easily the most widely used form of paid marketing. These ads are displayed at the top of search engine results pages (serps) when online users search for your products, service, industry, or other relevant offerings. Paid search ads connect you to high-quality leads (generally from new customers) and are usually a good fit for one-time promotion or short sales cycles.

Social Ads

In just the last few years, social media paid advertising has grown by leaps and bounds. Targeting prospects based on presence on social media platforms like Facebook, Instagram, Twitter, and LinkedIn and using user data, such as their interests, networks, hobbies, and activity. These ads are an outstanding solution If your brand has an active presence on social media and wants to target customers.

Video Ads

PPC Ads are placed directly into video content (also called in-stream ads) offer a dynamic and interesting way to connect with an already engaged audience. Most commonly seen on YouTube and Facebook, these ads are designed to appear in breaks in streaming video content.

Display Ads

Display advertising is aimed towards users who have visited sites directly related to your industry. Display ads are placed on Google’ Partner websites, which reach more than 90% of global users. An ad format that combines photos and text makes it easier to get the attention of users and persuade them to take action. Display advertising is usually recommended for longer sales cycles.

Remarketing Ads

Remarketing, also called Retargeting, is a way to reach users that have already engaged with your website. These ads appear as a reminder to these users, prompting them to visit your site and (hopefully) convert. Because retargeting takes aim at such a specific customer base and involves little competition, it’s a relatively less expensive PPC ad strategy, Remarketing via email is also extremely effective.

Shopping Ads

For ecommerce-enabled businesses with a wide offering of products, google shopping ads can be an outstanding way to reach converting customers. When a user conducts a search relevant to your product offerings, the PPC Ads from Google Shopping are displayed in a carousel near the search results.

Our Results Driven Approach Delivers

Whether you’re a small business or a large company with multiple locations, the value of local SEO should never be underestimated. It’s what helps power website traffic, as well as actual foot traffic into the physical location of your business.